Director of Narrative Activation

Key Responsibilities:  

• Lead the development and implementation of a multi-channel activation strategy of the new Novartis corporate narrative
• Accountable for engaging proactively with stakeholders throughout the matrix to ensure understanding and embedding of the corporate narrative, building partnership, and driving narrative coherence.
• Establish corporate narrative as a key company reference point, drive alignment with core narrative and priority themes across major internal and external campaigns, via partnership, direct implementation, and advisory.
• Leads comms strategy for earned media centered on core narrative and priority themes.
• Accountable for activating and steering leader voices as narrative strategic vehicle, partnering with People & Culture Communications, and executive comms colleagues.
• Collaborate closely across Corporate Communications and wider Corporate Affairs function, to achieve operational alignment on key activities.
• Develops an approach for routinely benchmarking corporate narrative activation externally, accountable for strategic view of best practices externally within and beyond industry, insights to position Novartis ahead of peers.
• Accountable for managing and developing Senior Manager, Narrative Activation, maximizing their potential and collective contribution to the team.
• Understand the external environment for the enterprise and business, as well as key stakeholder needs, and steer, activate corporate narrative accordingly, ultimately advancing company goals.
• Along with Corporate Reputation & Narrative team colleagues, collective accountability for working with analytics and insights (A&I) to set and track the desired company reputational state and intent for priority audiences, with strategic adjustment and tactical decision-making accordingly to meet defined outcomes. 
• Exemplify a predictive mindset; seeks multidirectional insights to understand our environments and stakeholders, and embrace iterative, measurable experimentation and action.  

Essential Requirements:

• Bachelor’s degree in Communications or related field; advanced degree preferred.
• Strong experience in communications, with track record in activation of creative, multi-channel global corporate campaigns, thematic, message activation throughout enterprise matrix structure.
• Strong view across industry topics, trends and issues, communications best practices for narrative activation approaches and matrix collaboration approaches.
• Excellent leadership and influencing skills, with the ability to align diverse stakeholders and drive results.
• Strategic mindset with the ability to develop and implement innovative approaches in building partnership and driving narrative coherence, alignment across activities.
• Strong cross-functional collaboration skills and the ability to serve as a key interface with various internal functions.
• Excellent communication and presentation skills, with the ability to effectively communicate complex information to senior management and external stakeholders.

Benefits and rewards: 

Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: 

https://www.novartis.com/careers/benefits-rewards 

Commitment to Diversity & Inclusion:

We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Accessibility and accommodation: 

Novartis is committed to working with and providing reasonable accommodation to all individuals. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in any order to receive more detailed information about essential functions of a position, please send an e-mail to inclusion.switzerland@novartis.com and let us know the nature of your request and your contact information. Please include the job requisition number in your message.