Summary
About the Role
Key Responsibilities:
Develop an overarching measurement and performance strategy for corporate digital channels, aligning with business objectives and KPIs
Provide regular channel dashboards and reports to content partners, offering valuable insights and data-driven recommendations and consult how to further improve their campaigns and better reach their audiences
Provide regular channel dashboards for leaders and other relevant stakeholders
Conduct benchmarking activities to evaluate the performance of competitor channels and identify opportunities for improvement, while also assessing practices used in other sectors for potential adaptation
Evaluate and adopt new measurement tools and technologies, including predictive analytics, to enhance the depth and accuracy of channel analytics
Gather and analyze client feedback to drive continuous improvement of campaigns and content submissions, ensuring that client needs and expectations are met and exceeded
Establish channel analytics best practices and deliver training programs to empower country channel teams, enabling them to effectively leverage analytics for channel optimization and decision-making
Stay updated on industry trends, best practices, and emerging technologies, continuously expanding knowledge to effectively guide platform operations and drive innovation
Essential Requirements:
Bachelor’s degree in communications, computer science, marketing or statistics and relevant years of experience in communications, marketing or data analysts
Data analytics for digital platforms and channels including digital marketing measurement
Delivery of reports, presentations and data visualizations to internal clients, senior management and other stakeholders
Use of Google Analytics 4 (GA4), heatmaps and other user behaviour analysis tools, Content Management Systems (CMS), native social media business manager tools and customer experience platforms (e.g. Sprinklr) to generate data
Consultancy on digital channel data analytics
Fluent English language, other languages useful
Desirable requirements
Use of Artificial Intelligence (AI) tools and techniques
Benefits and rewards:
Read our handbook to learn about all the ways we’ll help you thrive personally and professionally:
https://www.novartis.com/careers/benefits-rewards
Commitment to Diversity & Inclusion:
We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Accessibility and accommodation:
Novartis is committed to working with and providing reasonable accommodation to all individuals. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in any order to receive more detailed information about essential functions of a position, please send an e-mail to inclusion.switzerland@novartis.com and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
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Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
