BE&E Head

Distributors management

• Oversee all distributor relationships to ensure alignment with brands objectives and market strategies.
• Strategic evaluation of collaborative external agreements and guide in processes to finalize and implement partnership deals
• Supervision of agreements management (including stakeholders management and full governance).
• This includes direct supervision of the In-Market Brands Lead, who is responsible for executing brand initiatives and maintaining strong partnerships with distributors. The BE&E Head will provide guidance and support to the In-Market Brands Lead, facilitating effective communication and collaboration between brand teams to optimize performance and drive market growth.

TA Mature Brands

• The BE&E Head will provide guidance and support to the In-Market Brands Lead, facilitating effective communication and collaboration with respective distributors.
• Accountable for delivering the therapeutic area brand performance with respect to sales, market share, and profitability to meet or exceed budget targets
• Drive the growth of the TA by establishing growth plans for existing products, effectively manage their life cycle, establish and manage effective strategic partnerships
• Entrepreneurial approach to portfolio management to optimize ROI across a diverse range of brands through the lifecycle by actively investing across brands with shared/pooled services and flexibly budgeting according to prioritized outcomes.
• Leveraging targeted strategies and innovative, cost-effective GTM models to efficiently commercialize non-priority diverse set of brands. Use digital engagement channels, innovative access models & cross-portfolio reimbursement deals / discounts to maximize value across the lifecycle, including Business-to-business selling, account management and contracting focus, “non-personal promotion” to HCPs
• Incorporate opportunities to maximize lifecycle value and differentiate beyond efficacy to address non-clinical barriers and product enhancements (e.g., devices, digital services)

Business Excellence & Operations

• Responsible for adopting, updating and implementing new go-to-market   strategies, with the aim to innovate, accelerate Patient Journey and secure  future competitive advantage.
• Drives adoption of Innovative commercial models across the organization
• Develops and implements of robust execution approaches and action plans for Salesforce Excellence and Effectiveness

•    Identifies opportunities and development of action plans and execution that will increase overall effectiveness and efficiency of the organization
• Enables of all Sales, Access and MSL teams with tailored information, systems, training and tools to optimise their activities and business (e.g., best-in-class educational curriculums/ trainings & tools for customer-facing and customer operations roles.
• Drives operations, ensures implementation, and follow up of commercial execution   initiatives to achieve best possible outcomes meeting customer and patient needs. Manage budget process and monitor execution.
• Leads and designs an organization-wide learning and capability building programs (Marketing, Sales, Market Access & Medical) making sure proper skills and capabilities for long-term business success exist.
• Ensures consistent measurement and monitoring (metrics, KPIs, etc) of external competitiveness and execution (e.g., benchmarks against competitors, audits such as STEM, IMS and ATUs, market share progression, NRx/TRx tracking etc)

• Deploys and follows up on processes across TA’s ensuring compliance and the implementation of business Rules/Processes & Practices for correct Customer Data Management CRM

Customer Engagement & Solution (Data & Digital)

• Proactively identifies and adopts new customer solutions with an innovative and customer-in mind- set.
• Develops multichannel digital strategy and solutions to enhance customer engagement as well as strengthens digital capabilities
• Ensures capabilities and toolsets to enable data-driven decision making across business including the measurement of customer engagement and experience
• Drive Customer engagement Performance: - Quantity & Productivity (of targeted customer engagement - Quality & Mix (impact on business and voice of customer 'VOC') to support the in-market performance of priority brands
• Adopts and implements Global /IM solutions to local customer needs, and actively promotes best practice sharing across the enterprise
• Drives effective localization of global digital platforms to develop and implement fit-for-purpose digital solutions to maximize the number of patients and benefits/outcomes for our priority brands and disease areas
• Leads implementation of digital/technology/AI solutions to continuously improve the standard solution portfolio to enable priority brand teams to increase customer engagement and market share
• Serves as a thought leader and advisor identifying trends, customer solutions, participating in industry forums and events, and evaluating competitive offerings in the market to enhance customer engagement and satisfaction.
• Has and maintains a strong external network of digital and AI solution providers, technologic innovators and business experts to position Novartis as tech-savvy healthcare system partner and identifies early opportunities in fast evolving digital healthcare arena
• Align risk assessment & management and ensure compliance

Drive the spirit of “ONE Team” across all functions (TA first) by supporting a team approach to focus on our patients, payers and customers as our top priorities.