תקציר
About the Role
Major accountabilities:
- Support development and implementation of brand strategy and tactical plans
- Responsible for the financial management including sales achievement and spending management
- Responsible for the development and execution of promotional materials/programs
- Responsible for developing account level strategy which may include account planning and tactical implementation for assigned CAR-T sites to create access, partnership opportunities to advance the business and pull through marketing initiatives
- Coordinate appropriate education of all key stakeholders in hospital and communicate the value of CAR-T therapy to the treatment team
- Build key business relationships within CART sites and with key medical experts and decision-makers to ensure CAR–T therapy access for patients
- Lead portions of initial site training including product PI, logistics, communication plan and product ordering
- Optimize the customer experience by ensuring that the CAR-T therapy treatment process is as effective and efficient as possible. Coordinate cell status (e.g. viability, location) throughout the CAR-T therapy treatment process
- Deliver key medical value of CAR-T treatment to key stakeholders in both treatment centers and other referral centers through F2F engagement and pre-planned activities
- Develop and establish effective referral chain between the treatment centers and referral centers
- Work collaboratively with related internal stakeholders to achieve pre-defined objective
- Have Hema patient journey understanding, optimization and execution plan in selective accounts
Key performance indicators:
§ Patient uptake in the CAR-T therapy treatment centers
§ Brand patient market share growth vs. market and competitor
§ Implementation of smooth day-to-day sales operation and seamless referral process within the CAR-T therapy treatment centers
§ Delivery of strong business plan including brand strategy and tactical plan based on account and overall market dynamics
§ Development and implementation of value-based solutions with designated CAR-T therapy treatment centers, and successful accomplishment of KPIs as set within, as measured by Cell and Gene Commercial Lead.
Effective business partnership relationships with the top-tier medical experts to deliver clearly determined mid-long term business success
Minimum Requirements:
Work Experience:
- Minimum of 5 years pharmaceutical experience and more than 3 years of experience in one of the following areas:
- Key account management,
- sales experience,
- MSL experience
- Product Management experience
- Proven track record of successful key account management and ability to establish and cultivate relationship with top-tier medical experts
- Demonstrated ability to engage on deeply medical topics with confidence while balancing a commercial mindset
- Experience in the field of Hematology is a plus
- Strong Strategic and Business Acumen skills
- Strong project management skills
- Proven ability to establish and cultivate rapport with top-tier medical experts
- In depth knowledge of healthcare industry and environment
- Documentation skills (e.g. Excel, PPT)
Skills:
- Customer Service Management
- Join Value Creation (Stakeholder engagement) .
- Agile and innovative leadership
- Healthcare management & HCS thinking
- Digital engagement & data analytics
- Applied Business Insight
- Operation Excellence & Execution
- Project Management
- Interpersonal Skills
Languages :
- English.
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