Director, US Reputation & Corporate Storytelling

Your Key Responsibilities:

• Owner, developer and oversight of the US corporate, above brand, integrated, end-to-end corporate narrative and storytelling strategy/pillars for external and internal audience, including social media amplification strategy.
• Manage US Reputation and Corporate Storytelling team, set corporate editorial, drive above-brand communications strategy, lead corporate content development and corporate social media.
• Build high-level corporate messaging around key business narrative pillars with 360 communications framework.
• Identify, editorialize and create the content that will be shared on the US corporate intranet and internet channels.
• Infuse new creative and storytelling elements into US corporate affairs to engage target audiences.
• Build predictive functionality to storytelling for the US and create content that shapes the environment and connects business with key stakeholders to meet business goals and ambitions.
• Analyze and build outputs based on key audience and landscape insights and analysis.
• Work collaboratively with US media relations team to provide media support and media and presentation training/preparation for key spokespeople.
• Serve as trusted business partner and communications strategy counselor to senior leaders. Build and maintain collaborative relationships with key US functions, US communications partners, public affairs teams, and global corporate affairs colleagues.
• Utilize analytics and insights to inform strategy and report outcomes.
• Stay ahead of curve on corporate storytelling trends and industry foresight; advise senior leaders on reputational advantages and business drivers.
• Serve as approved media specialist and build media relationships on behalf of Novartis.
• Monitor and evaluate performance to achieve and maintain best-in-class outcomes, while being fully compliant. Effectively manage budget and maximize agency ROI.

Role Requirements

• BA/BS required; advanced degree a plus

• 15+ years of experience in corporate communications, corporate storytelling, or related discipline, with healthcare and/or pharmaceutical background and/or translatable consumer background
• Strong storytelling and content creation background
• Proven ability to bring forward creative solutions and new storytelling angles to bring fresh visibility and connectivity to heighten corporate reputation and storytelling
• Strong media relations expertise and media relationship management
• Development and implementation of integrated communications plans and content; social media strategy and content development
• Editorial oversight and project management; management of agency partners and budget
• Stellar media relations and social media relationships, understanding and execution
• Creative insights and implementation; strong writing and creative content creator
• Business acumen and understanding of US healthcare industry landscape
• Critical thinking and predictive mindset
• Ability to effectively influence, interact with, counsel and coach top US leadership, while navigating complexity
• Collaborative enterprise mindset with comfort in operating & working in a dynamic and ambiguous matrix environment, with ability to multi-task and manage complex issues into simple effective solutions
• Ability to inspire, lead and mentor teams
• Agency management capabilities

Novartis Compensation and Benefit Summary: The pay range for this position at commencement of employment is expected to be between $174,400.00 and $261,600.00 / year; however, while salary ranges are effective from 1/1/24 through 12/31/24, fluctuations in the job market may necessitate adjustments to pay ranges during this period.  Further, final pay determinations will depend on various factors, including, but not limited to geographical location, experience level, knowledge, skills, and abilities. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.