Resumen
About the Role
Key Responsibilities:
- Serve as the primary expert on Google Tag Manager, Google Analytics, and Google Ads tracking.
- Provide technical consultation and guidance on tagging implementations, ensuring best practices are followed.
- Translate business objectives and data requirements into comprehensive tagging strategies.
- Design, implement, and manage web analytics and marketing tags using Google Tag Manager.
- Oversee the setup and maintenance of Google Analytics properties, including enhanced eCommerce tracking, event tracking, and custom dimensions/metrics.
- Optimize Google Ads conversion tracking, remarketing tags, and other third-party tag implementations for accurate performance measurement.
- Architect and maintain a robust and scalable data layer to support tagging requirements.
- Collaborate with development teams to ensure proper data layer integration and functionality.
- Work with analytics and marketing teams to create dashboards and reports in Google Analytics and Google Data Studio, tracking key performance indicators (KPIs).
Essential Requirements
•Extensive experience (12- 15 years) in web tagging and analytics with deep knowledge of Google Tag Manager, Google Analytics, and Google Ads.
•Proven experience in designing and managing complex data layers.
•Proficiency in data architecture, data modeling, and data warehousing concepts.
•Experience with tag management systems, such as Google Tag Manager or Tealium, and implementing custom event tracking.
•Strong understanding of digital marketing channels, conversion tracking, A/B testing, and attribution modeling.
•Excellent problem-solving and analytical skills, with the ability to think strategically and provide data-driven insights.
•Strong leadership and communication skills, with the ability to effectively collaborate with cross-functional teams and stakeholders.
Desired Requirements
•Relevant certifications, such as Google Analytics Individual Qualification (IQ) or Adobe Analytics certifications, are a plus.
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
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Accessibility and accommodation
Novartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to [email protected] and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
