Summary
Responsible for leading and executing point-of-sale marketing strategies to maximize sales and ensure alignment with brand policies and business objectives. Serve as the liaison between marketing strategies and point-of-sale operations, ensuring that campaigns are effective and aligned with the company's business objectives.
About the Role
Major Accountabilities
Development of Commercial Strategies with the Private Access Manager
• Creation and execution of the annual trade marketing plan
• Co-design and implement trade marketing strategies to maximize sales impact
• Alignment of marketing strategies across points of sale, ensuring full coordination with brand policies and commercial objectives
Market and Competitor Analysis:
• Conduct market research and audit analysis to identify opportunities and trends
• Conduct audit analysis such as IQVIA and Close-Up to identify growth opportunities and trends. Sell-in and Sell-out Analysis
• Evaluate the effectiveness of implemented strategies, making adjustments based on the results obtained
Cross-Functional Cooperation:
• Collaborate with sales, marketing, finance, and compliance teams to ensure effective implementation of strategies
Financial Management:
• Manage budgets and resources for trade marketing activities
• Ensure a positive return on investment (ROI) and sales growth
• Sales growth for each brand vs. PY driven by a sound investment strategy.
Point-of-Sale Activities:
• Plan and coordinate in-store activities.
• Oversee the implementation of product strategies.
• Train sales staff and monitor the performance of point-of-sale activities.
• Monitor and evaluate the performance of point-of-sale activities, making necessary adjustments to optimize results.
Soft Skills:
• Effective Communication.
• Strategic Thinking.
• Teamwork.
• Innovation and Creativity.
• Strong analytical skills.
Experience Requirements:
• Bachelor's degree in marketing, Business Administration, or a related field.
• Experience in trade marketing or commercial marketing roles.
• Proven experience developing and executing marketing plans.
• In-depth knowledge of market analysis and auditing tools such as IQVIA and Close Up.
• Experience in budget management and financial analysis.
• Ability to work in cross-functional teams and collaborate with different departments.
• Advanced English preferred
Benefits and rewards
Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards
Commitment to Diversity and Inclusion
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network
Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards
Ajustes de accesibilidad
Novartis tiene el compromiso de trabajar y proporcionar adaptaciones razonables para personas con discapacidad. Si, debido a una condición médica o discapacidad, necesita una adaptación razonable para cualquier parte del proceso de contratación, o para des empeñar las funciones esenciales de un puesto, envíe un correo electrónico a tas.mexico@novartis.com y permítanos conocer la naturaleza de su solicitud y su información de contacto. Incluya el número de posición en su mensaje.
