Summary
About the Role
Location: East Hanover, USA
Major accountabilities:
Content Creation: Develop high-quality, persuasive, and engaging written content for various marketing initiatives, including website copy, social media posts, email campaigns, advertising materials, and more.
Brand Voice: Understand and maintain consistency in brand voice, tone and messaging across all marketing channels to enhance brand identity and stakeholder trust.
Research: Utilize market research to understand target audiences, market trends and competitors to develop copy that engages those audiences.
Collaboration: Work closely with cross-functional teams, including other content creators to ensure alignment of copy with overall Corporate Affairs objectives.
SEO Optimization: Utilize best practices for search engine optimization (SEO) to optimize copy for keywords, meta descriptions, headlines, and tags, effectively improving organic search rankings.
Conversion Optimization: Write compelling calls to action (CTAs) and create copy that drives engagement and desired behavior.
Performance Analysis: Track and analyze the performance of different marketing campaigns and adjust copy as required to improve results and drive continuous improvement.
Role Requirements:
- Bachelor's degree in marketing, communications, journalism, or a related field is preferred.
- Proven work experience as a Marketing Copywriter or similar role within a marketing team.
- Exceptional written communication skills with an ability to express complex concepts in a clear, concise and compelling manner.
- Proficiency in marketing principles and best practices in digital marketing, including SEO, social media, email marketing, and content marketing.
- Strong attention to detail and ability to proofread and edit copy effectively.
- Creative thinking and ability to generate original, engaging and innovative ideas.
- Ability to work effectively in a fast-paced environment, managing multiple projects and deadlines simultaneously.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network
