Summary
About the Role
Your Key Responsibilities:
Your responsibilities include, but not limited to:
Develop brand strategies (incl. launch strategies) to optimize long-term positioning and performance of brands in responsibility. Develop brand-specific x-functional tactical plans including clear KPIs; ensure execution of tactics, monitoring and analysis thereof to ensure growth of the brands.
Take x-functional leadership on proposing commercial activities and developing related business cases for effective lifecycle management of established brands. Develop and implement comprehensive digital marketing strategies to promote our brands and drive HCP education.
Supervise product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives. Leverage various digital marketing channels and engagement forms such as e-mail marketing, HCP portal, content marketing, etc. to enhance customer reach.
Lead and optimize our digital platforms to ensure the best customer experience. Create and curate engaging, relevant and compliant content for our digital campaigns. Monitor, measure and analyze the effectiveness of digital campaigns.
Stay up-to-date with industry trends, emerging technologies and regulations. Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
Accountable for brands in regular x-functional planning meetings, e.g. demand planning and product review meetings. Identify area market insights and new opportunities via customer interactions, other means of insight generation and integrate these into brand plans.
Collaborate with Marketing and Medical teams to improve activities. Manage KOLs and other key stakeholders to generate customer insights and engagement.
Identify specific needs for each segment of customers and patients and the implications of the disease for each of them within assigned territory.
Essential Requirements:
- Min 3 years of experience as Digital Brand Manager.
- Proficient Hungarian and English, both written and spoken.
- Project management.
- Expertise in tools, customer journey development and activity performance measurement.
- Strong business and analytical acumen, long-term strategic thinking.
Desirable Requirements:
- Pharma industry experience.
- Digital Savvy.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network
Commitment to Diversity and Inclusion / EEO:
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
