Market Insights Manager

Key Responsibilities:

• Stay abreast of industry news and trends to provide timely and relevant insights to the organization.  Be at the forefront of market trends, market performance & customer behavior to uncover invaluable insights that help shape the brand’s strategies and initiatives.
• Develop forecast models to help predict future demand based on the outcome of the analysis and conduct comprehensive market research and analysis to identify industry trends, customer preferences, and competitor activities.
• Gather and analyze data from various sources, including market reports, customer surveys, and internal databases, to identify areas of opportunity and increased market share.
• Develop and maintain a market intelligence database, including competitor profiles, customer segmentation data, and industry benchmarks.
• Collaborate with cross-functional teams, including for example marketing, sales, to provide actionable strategic insights and support decision-making processes.
• Produce regular reports and presentations that communicate market insights and recommendations to senior management and other key stakeholders.
• Oversee and manage external research vendors and agencies when needed, ensuring the quality and accuracy of data collection and analysis.
• Leverage data visualization tools and other technologies to present complex information in a simplified and intuitive manner.

Essential Requirements:

• 10+ years of related business experience and Bachelor’s or master’s degree in Mathematics, Science, Statistics, Pharmacology, Marketing, Business Administration, Data Science, Market Research, or a related field. Master's degree preferred.
• Proven experience in critical thinking, problem solving, strategy development, market research, insights, or analytics in a similar role.  Strong analytical skills with the ability to translate complex data into actionable insights and recommendations. 
• Ability to develop forecast models from scratch.
• Excellent communication and presentation skills, with the ability to effectively convey insights to both technical and non-technical stakeholders and strong project management and organizational skills, with the ability to handle multiple priorities and meet deadlines.
• Proficient in market research methodologies and tools, such as surveys, focus groups, statistical analysis software, and data visualization tools.  Knowledge of the latest market research trends and technologies and familiarity with consumer insights, market segmentation, and customer journey mapping.

Desirable Requirements:

• Strategic agility: the successful candidate can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can clearly articulate a vision and possibilities; can create competitive and breakthrough strategies and plans and has experience managing vendor relationships and budgets.
• Bilingual: English and French