Summary
About the Role
Sr. Analyst, Social Media Listening
Location – Hyderabad #LI Hybrid
About the Role:
The senior analyst at Social Media Listening will spearhead our social listening initiatives, providing critical insights to various internal stakeholders across the organization. This role is vital in enhancing our understanding of market dynamics, patient needs, and competitive activities, thereby informing strategic decisions. Provide social media listening support to Novartis internal customers (CPOs & Regional marketing and sales teams) on various medium-high complexity analytical reports. Support and facilitate data enabled decision making for Novartis internal customers by providing and communicating qualitative and quantitative analytics. Support SML team in building practice by involving in various initiatives like knowledge sharing, on[1]boarding and training support, support team lead in all business-related tasks / activities, building process documentation and knowledge repositories
Key Responsibilities:
- Lead the development and execution of social media listening strategies to gather insights relevant to the pharmaceutical industry
- Monitor social media platforms (e.g., Twitter, Facebook, Instagram, LinkedIn, etc.) for mentions of Novartis, industry trends, competitor activities, and other relevant topics for use cases such as, NVS performance report, Disease area landscape reports, Brand performance/launch tracker, Audience insights, Competitor landscape, Influencer analysis report, Campaign performance reports, Others ad-hoc requests
- Utilize advanced social media listening tools (e.g., Brandwatch, Talkwalker, Pulsar, etc.) to analyse data, identify trends, and generate actionable insights
- Prepare detailed reports and presentations summarizing social media insights, key trends, and strategic recommendations for various internal stakeholders, including marketing, product development, regulatory affairs, and executive leadership. Identify opportunities for engagement and recommend strategies to improve brand presence and reputation. Collaborate with cross-functional teams to integrate social media insights into broader business strategies
- Manage relationships with internal colleagues to ensure the alignment of social media listening initiatives with business goals. Track and report on the effectiveness of social media efforts, providing recommendations for improvement. Stay updated with the latest and best practices, with industry regulations, best practices, and emerging trends in social media and digital marketing within the pharmaceutical sector
- Respond swiftly to potential social media crises by identifying, analysing, and escalating issues to appropriate parties. Deliver services through end-to-end structured project management approach with appropriate documentation and communication throughout the delivery of services - Requirement gathering, Solutioning SML, Defining approach, Create project plan & define RACIs, Story boarding, De-briefing, Continuous feedback & review mechanism. Support in creation and maintenance of standard operating procedures (SOPs), quality checklists that will enable excellent quality outputs for all outputs within the function. Guide and mentor junior team members, providing training and support in social media analytics and reporting
Essential Requirements:
- Experience (4-6 years) in social media listening and analytics in a market research firm or pharmaceutical company or Pharma KPO
- Social media analytics tool experience - Sprinklr, Brandwatch, Talkwalker, Quid Base etc.
- Should have an understanding of pharmaceutical business including its regulatory environment Strong analytical thinking with problem solving approach Ability to work independently and as part of a team High attention to detail and ability to manage multiple tasks simultaneously
- A proactive attitude and a willingness to learn and adapt quickly in a fast-paced environmen
- Should be customer service oriented. Strong and proactive business results-focus, and proven ability to provide insights that increase productivity
- MBA with Graduate / Postgraduate in Medicine (MD/MBBS/BDS) Pharmacy / Life Sciences, Marketing, Communications, Business, or a related field, or equivalent work experience
- Fluency in English is prerequisite, while knowledge of other in-scope country languages would be an advantage.
Why Novartis: Our purpose is to reimagine medicine to improve and extend people’s lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here: https://www.novartis.com/about/strategy/people-and-culture
You’ll receive: You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook. https://www.novartis.com/careers/benefits-rewards
Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network
Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
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