Summary
About the Role
- Proactive communication with collaborators to capture campaign measurement objectives.
- Drive conversations on measurement and analysis perspectives to evolve as a trusted partner to stakeholders
- Build measurement framework(s) to define measurement methodology, identify measurement KPIs relevant to campaign goals
- Extract data/ metrics from social media ad platforms or Sprinklr, analyze extracted data, measure campaign performance, generate insights to facilitate decision making and present findings through powerful illustrations and visualizations
- Analyze data from Google Analytics to close campaign performance measurement loop
- Act as a consultant by connecting the dots – Connect inferences from various channels to depict a comprehensive measurement approach and analysis.
- Work with the broader team in collaborating across various channels and teams
- 2+ years of Social Media Analytics experience is required in leading projects by proactively driving strategic conversations pertaining to campaign planning and analysis.
- Strong understanding on marketing funnel and closed-loop marketing approach.
- Exposure on website measurement and analytics – Google Analytics be familiar with metrics on Universal Analytics.
- Ability to translate thought processes into effective visualizations through presentations.
- Strong analytical reasoning abilities, intellectual curiosity, intuition for business, and creativity in problem solving
- Understand principles of Data management, Digital Analytics, Social Media Performance measurement, and Insights generation
- Proficient in analyzing complex data set for both planned and ad hoc analysis.
- Detail oriented and committed to producing high-quality work and delivering results
- Passion for customer service and relationship building and ability to collaborate in a constructive manner with others in a dynamic working environment
- Strong written and verbal communication skills as well as solid presentation skills, proven analytical and data driven mind-set
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